After bottoming out in 2012 & rallying for over a year Electronic Arts (EA) has recently seen a 25% dip from it's recent top. In the past EA went through two rallies, the first ended with a life-time high at around 70 followed by a 6 year bear market on the stock which ended in 2011. The second rally began & ended in the same year 2011, this was a very reluctant up-move which ended with very little returns. Now the recent up-move which began around September 2012 is not so reluctant. So far it has been smooth & strong, with frequent consolidation action with strong continuation patterns.
The stock has so far shown cash returns of around 100% i.e. from $14 to a high of $28. The consolidation that's happening right now is a little larger than the recent few, as the up-move has also been larger than the last few up-swings. Supports for EA are seen at 23.9/23.5 & below that at 20/19.5. The support zone from 23.9-23.5 should hold until the end of October in-order to be a significant support level, else the stock might break right through that. But if the support zone holds, also on a price movement basis, then this price level will be very important to watch. The lower support zone from 20-19.5 is the strongest lower support for the stock & the stock will have to hold this in the medium-term in-order to stay bullish in the long run.
The stock is seeing some resistance at 27.5, crossing which in the short to medium term will push the stock above it's recent high of 28, hence gaining further higher targets & heading for better returns of the long-term.